The Paskenta Band of Nomlaki Indians is proud to partner with Shasta College to offer a FREE Small Business Boot Camp, designed to support and inspire local entrepreneurs on their path to success.
COURSE INFORMATION
Cost: $0.00 (Registration Required)
Duration: January 21st, 2025 to February 6th, 2025 (Three Weeks)
Schedule: Tuesday and Thursday Evenings from 5:30 p.m. to 8:30 p.m.
Location: 22580 Olivewood Ave, Corning, CA 96021 (In-Person Only)
COURSE MODEL
Cohort-Based Growth
Class attendees will gain access to an exclusive LinkedIn group for ongoing engagement and networking. Additionally, they will participate in quarterly follow-up meetings to share successes, address challenges, and foster continued growth.
Technical Assistance
Course attendees will have access to comprehensive follow-up technical assistance resources, offering continued support and guidance beyond the course’s conclusion.
Networking
Build meaningful connections with like-minded business owners and entrepreneurs in the North State, fostering valuable business-to-business relationships that drive growth and collaboration.
CURRICULUM LISTED BELOW
FOUNDATIONS OF ENTREPRENEURSHIP
Date: January 21, 2025 — (5:30 p.m. – 8:30 p.m.)
Location: Paskenta Nomlaki Community Center
22580 Olivewood Ave., Corning, CA 96021Modules: Develop a Mindset for Success – Define Your Driving Vision and Values
Description: This session will help participants cultivate an entrepreneurial mindset, identify their core “why,” and align their personal values with their business goals. Participants will articulate their vision and explore how values drive business decisions.
Guest Speaker:
Andrew Alejandre – Tribal Leadership Council (Co-Founder)
Paskenta Band of Nomlaki Indians (Former Tribal Chairman)IDENTIFYING OPPORUNITIES
Date: January 23, 2025 — (5:30 p.m. – 8:30 p.m.)
Location: Paskenta Nomlaki Community Center
22580 Olivewood Ave., Corning, CA 96021Modules: Pick the Right Business for You – Identify Your Target Customer and Your Niche
Description: This class focuses on aligning strengths and talents with business ideas and defining a clear target market. Participants will assess the feasibility of their ideas and learn niche marketing strategies for a competitive edge.
Guest Speaker:
John Serle – Community Behavioral Health (Founder/CEO)BUILDING YOUR BUSINESS MODEL
Date: January 28, 2025 — (5:30 p.m. – 8:30 p.m.)
Location: Paskenta Nomlaki Community Center
22580 Olivewood Ave., Corning, CA 96021Modules: Decide What to Offer and How – Set Up the Essentials for Running Your Business
Description: Participants will choose a business model, refine their unique value proposition, and create a minimum viable product (MVP). The class will also cover legal, financial, and operational setup to ensure a solid business foundation.
Guest Speaker: TBA
CRAFTING A BRAND AND SETTING PRICES
Date: January 30, 2025 — (5:30 p.m. – 8:30 p.m.)
Location: Paskenta Nomlaki Community Center
22580 Olivewood Ave., Corning, CA 96021Modules: Start Branding Your Business Now – Pick the Right Price
Description: This session dives into branding fundamentals and pricing strategies. Participants will develop a brand identity, craft marketing messages, and set value-driven prices that maximize profitability without alienating customers.
Guest Speaker:
Bruce Dean – Black Bear Diner (Co-Founder)MARKETING AND LAUNCHING YOUR BUSINESS
Date: February 4, 2025 — (5:30 p.m. – 8:30 p.m.)
Location: Paskenta Nomlaki Community Center
22580 Olivewood Ave., Corning, CA 96021Modules: Start Up Your Marketing – Your Launch Starts Here
Description: Focusing on marketing strategies and launch planning, this class equips participants to build a strong online presence and generate excitement for their launch. It emphasizes cost-effective digital marketing tactics and customer engagement.
Guest Speaker: TBA
SCALING AND SUSTAINING YOUR BUSINESS
Date: February 6, 2025 — (5:30 p.m. – 8:30 p.m.)
Location: Paskenta Nomlaki Community Center
22580 Olivewood Ave., Corning, CA 96021Modules: Track Your Progress – Moving Forward
Description: The final session focuses on monitoring business performance, setting SMART goals, and implementing time-saving systems. Participants will learn to use metrics to refine their strategies and maintain work-life balance as they scale.
Guest Speaker: TBA
Please note, dates and times are subject to change – registrants will be notified as soon as possible if there is any change to schedule. Registration will be limited to sixty (60) attendees. Registrants must complete all sessions to receive the Small Business Boot Camp Certificate.
For questions, please email smallbusiness@paskenta.org.